Discovering NYC Chronotypes with Fused
TL;DR Elizabeth Cultrone analyzed NYC Taxi pickup data to identify neighborhood boundaries based on activity patterns. She created a UDF to implement H3 binning and similarity metrics.
Neighborhoods within a city have consistent characteristics but often have ill-defined boundaries. Some neighborhoods are more similar than others even though they're not nearby. Understanding these local boundaries and the demographics, dynamics and behaviors of different areas affects a wide range of business applications, including advertising, site selection, business analytics, and many more.